'The Loyalty Leap: Turning Customer Information into Customer Intimacy' by Bryan Pearson ---- Collecting data is easy for marketers. Figuring out what to do with it is hard. Technology has made it almost routine for companies.
"I can never underestimate how important that initial team is. ideas are cheap and available - it's all about the execution. A team that is well rounded, complementary and has personalities that gel is critical in building a strong and sustainable business." ~ Founders, GILT