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This is cool, the escalator has been turned to look like an iPhone screen with a whole range of apps. This is advertising apples endless apps. It would be hard to miss this whilst you are travelling up the escalator.
Bench Presses Advertisement into Bare Thighs: The ad agency DDB Auckland altered benches to press an advertisement for Superette, a clothing chain in New Zealand, into the bare legs of people who sit on them. They read "Short shorts on sale Superette"