Giant edible cheese billboard launches new ad campaign for Virgin Media in Covent Garden, London. The ad stars cartoon Mexican mouse, Speedy Gonzales, as the face of Virgin's superfast broadband. Food artist Prudence Staite created the 5mx4m billboard using ten types of locally sourced cheese and black peppercorns. It took a team of 13 artists, ten days to create in a chilled studio. Arriba!
Virgin Media UK Billboard Ad
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