Soften and Get Rid of Tough Calluses: blend two tablespoons of baking soda in a basin of warm water and add a few drops of lavender oil. After a nice long soak, scrub them away using three parts baking soda, one part water, and one part brown sugar.
Creative director Mike Ferrer at GSD&M comped up this whole campaign. He wanted to make the Caesars logo out of various objects. Each object represented an aspect of their brand; Celebrity chefs, shopping, spas, etc, and their iconic laurel.