The billboard is special in that every time more money is raised, the barometer on the billboard will be adjusted accordingly. Everyone can be part of the fund-raising process and be able to keep track of how close the hospital is to being a reality.
This Mandela Day, employees of New Media Publishing in Cape Town swopped their keyboards and storyboards for peanut butter and jam. In just 67 minutes, volunteers from the leading content marketing company made over 3000 sandwiches, which were collected by FoodBank and distributed to needy South Africans.
The Nal’ibali national reading-for-enjoyment campaign called on radio stations across the country to help create 67 minutes of collective storytelling across the airwaves. The stations aired more than the required 67 minutes of children’s stories in support of the campaign’s mission to create the conditions that grow a love of reading. Elvis Blue and Zolani Mahola of Freshlyground donated some of their 67 minutes by reading stories on RSG and SAfm respectively.
"...Havas SA couldn't let Mandela Day come and go without honouring Madiba by doing our 67 minutes,” says CEO Lynn Madeley. CEO of Havas Southern Africa. Nakita Bolus, TV producer at Havas Worldwide Johannesburg and Lisa Bayliss, senior copywriter at Havas Worldwide Digital, as well as Fiona O’Connor, creative director at Havas Worldwide Johannesburg, proposed the idea of providing lunch parcels to the children at the Lesedi Child Care Centre.
Along with many others across South Africa, the employees of the Havas group in Southern Africa have honoured Mandela this 18 July by bringing smiles to the children of the Lesedi Child Care Centre in Lanseria. Everyone in Havas Worldwide Johannesburg, Havas Worldwide Digital, Havas Sports & Entertainment, Havas Media and Havas PR donated lunch packs, each individually wrapped in their own lunch bag, complete with a handprint from each employee.