Singer Elvis Blue and a humourous tagline on one of Continental Outdoor Media’s billboards have seen sales of a local magazine, Easy DIY, increase two-fold (the magazine’s cover, featuring Elvis Blue, was advertised on the billboard). The play of words: “Elvis hasn’t left the building, he’s busy fixing it”, have clearly attracted the attention of DIYers in South Africa, who were seemingly surprised that a DIY magazine would portray a young and trendy popstar on its cover.
How brilliant is this campaign by AdReach for Posterscope? With the launch of the brand new Spiderman series on 01 September , we wanted maximum reach and frequency and with this Street Pole campaign, we got it. Spiderman seemingly jumping from pole to pole made complete conceptual sense. It met the brief we got from Disney in a big way”, said Donald Mokgale, OOH Strategist from Posterscope.
Here, we have put together a list of some creative and extremely clever billboard ads for your inspiration. There are many billboards that get our attention but majority of them are not great enough to keep them remembered. [mainimage] A billboard shoul