Google AdWords Enhanced Campaigns: The Good, Bad & Uncool - Search Engine Watch
There is good in this announcement and the motivations are good. Devices are converging and we do need better ways to handle that. Unfortunately the removal of control from the advertiser at keyword level makes this a bitter pill to swallow.
Twitter To Give You 2 Fewer Characters When Tweeting Links
As of February 20th, 2013, you’re going to have two fewer characters to send a message on Twitter when you’re sharing a link. The t.co wrapper that Twitter is using to shorten web addresses is lengthening from 20 to 22 reserved characters. This means that any link you share will now take up two more …
First Details On Facebook’s “View Tags” Cookie Ad Tracking That Shows Sales From Impressions – TechCrunch
Facebook is on a quest to quantify the value of its ads, and TechCrunch has attained the first public details on its recently expanded ad tracking program called "View Tags" that looks beyond clicks. It lets advertisers drop cookies on people who see their Facebook ads and track if they buy something later. I've also got the first View Tags results showing up to 87% of conversions can come from views.