It's out! Part one of our exciting blog series tackling the complexity of email has hit our subscribers' inboxes. Our expert blogger and Head of Global Solutions, Linda Misauer gives some great advice on how to effectively plan your email campaign. Be sure to have a read: https://go.striata.com/uDLKr This post also includes a great infographic and an opportunity to subscribe to Linda's future posts
Implementing Customer Lifecycle Communications as an integral part of your loyalty strategy will go a long way to helping you stand out from the crowd. This is trigger based communications in the form of personalized messages automatically sent to your customer on a special date, after an interaction or during an event.
The advantages of email are clear, yet it seems many of its clear advantages are not being utilized when it comes to communicating with customers on confidential matters - such as sending them a statement or insurance contract document.