Help! Your customers want assistance no matter how, when or from where they choose to make contact. Are you offering your customers choice of channel and consistency? It's what they expect... In his latest blog post, our expert blogger and Executive Head - Striata Commercial Solutions, Grant Shortridge, speaks about multichannel customer service and why email still plays a vital role
Banks need to stay relevant in today's digital world. In fact, did you know that 89% of global banks are increasing their spend on new digital channels? Innovation through new channels means communicating with customers in all channels, including that of email. See what our expert blogger, Elizabeth Stephen, has to say about this in her recent blog post
Do you have a call center? Some great news if you do - document administration is now made easy! In the latest issue of CCM Insight, we introduce 'Administrator Managed Attachments' - a new feature of Striata's Integrated Response Management application that enables easy document administration for call centers
You sent out your email campaign and your inbox is filling up with replies! Now what? Our expert blogger and solutions architect at Striata SA, Michelle van den Berg, gives some great guidelines on how you can effectively close the communication loop on your email campaigns
Electronic documents - what value are customers getting out of them today? How are they making your customers’ lives easier? "There’s no time like the present to start making changes to the electronic documents customers receive," says our expert blogger and COO at Striata, America, Mia Papanicolaou, in her latest blog post. Mia also gives some great tips on how you can add value to your customers' electronic documents, like bills and statements
Industry buzzwords: Multi-channel & Omni-channel, Push & Pull, preference management, and HTML5...What do they all mean and how do we apply them to what we do? Are these real or just the Emperor’s new clothes? Our expert blogger, Mia Papanicolaou undresses these buzzwords and encourages us to be more customer centric in her latest blog post #mulitchannel #omnichannel #Push #Pull #HTML5 #SecureESP #customercommunications #CCM #preferencemanagement
In the news! Striata saw over 50% growth in digital customer communications in its key markets in 2015. Our CEO, Michael Wright, says the past 12 months have seen ‘digital’ increasingly becoming the default channel for marketing, operational and confidential communication with customers.
inforgraphic_Email_Opens_by_time_of_day. Good tactical info on scheduling your email campaigns. One consideration not mentioned is phone/chat coverage. With such a high % of openings coming shortly after sending, take into account the availability & capacity of your staffing so you don't create spikes that cannot be serviced properly.
Une infographie qui illustre à merveille la complémentarité entre les techniques d’emarketing traditionnel et les médias sociaux. Les médias constituent une caisse de résonance importante, surtout si on facilite le partage.