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Collection by Strategy Advertising

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Strategy Advertising
African Pride Packaging  With trends indicating that South African consumers are celebrating their heritage with their choices of trusted local brands, our client needed to react and take advantage of this trend.    Nothing makes us feel more rooted to our heritage than carving a slice of biltong or sharing a stick of droewors. It was based on this that we created a brand that links to our culture and the unique South African social outlook.
Brand PackagingBiltongFood And DrinkDesign Inspiration

Eastern Province Kings Rugby posters
Sports AdvertisingRugby PosterPoster

UVIWE Child & Youth Services new logo

UVIWE Child & Youth Services new logo

Uviwe previously known as PE Childline has rebranded and this diagram shows their service offering in an approachable yet informative way.

Uviwe previously known as PE Childline has rebranded and this diagram shows their service offering in an approachable yet informative way.

We were recently given the opportunity to experience these stunning Hinterveld Mohair blankets & create their catalogue for 2013 - the Hinterveld Story.    www.hinterveld.co.za

We were recently given the opportunity to experience these stunning Hinterveld Mohair blankets & create their catalogue for 2013 - the Hinterveld Story. www.hinterveld.co.za

THE BIG IDEA: The aim of this campaign was to challenge the conventional approach adopted by most hair salons and to create something that would turn heads. Combining the idea of hair trimmings having fallen to the ground and celebrities known for their iconic hairstyles. Marilyn Monroe and James Dean were created into works of hair art with the campaign headlines of “Legendary hair” and “Hair to die for”.

Strategy Advertising - Legendary Hair | Between 10 and 5

An in-store campaign for Main Attraxion Hair Salon by Strategy Advertising to grab the attention of PE shoppers.

New flavours. New designs.
New FlavourPine Apple

New flavours. New designs.

Strategy Ethos

The aim of this campaign was to challenge the conventional approach adopted by most hair salons and to create something that would turn heads. Combining the idea of hair trimmings having fallen to the ground and celebrities known for their iconic hairstyles. Marilyn Monroe and James Dean were created into works of hair art with the campaign headlines of “Legendary hair” and “Hair to die for”. Unconventional in its approach & application, we applied the vinyl floor graphics in supermarkets.

Strategy Advertising - Legendary Hair | Between 10 and 5

An in-store campaign for Main Attraxion Hair Salon by Strategy Advertising to grab the attention of PE shoppers.

Volkswagen Group South Africa Customer Interaction Centre Book

Volkswagen Group South Africa Customer Interaction Centre Book

Hinterveld 2013 Catalogue.  The MaXhosa range of stunning African inspired Mohair blankets by Hinterveld

Hinterveld 2013 Catalogue. The MaXhosa range of stunning African inspired Mohair blankets by Hinterveld

Fenners Logo

Fenners Posters
Fresh MeatTraditionalPoster

Fenners Artwork