SEO / Digital Marketing

Collection by Stephen Sandmann

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SEO / Digital Marketing articles I wrote.

Stephen Sandmann
Digital marketing's SEM can be summed up as a means to harness Google search for your business to increase product sales and/or brand awareness...

Tips to win at digital marketing - Paid search and SEO

Digital marketing's SEM can be summed up as a means to harness Google search for your business to increase product sales and/or brand awareness...

I have the continued privilege of working with some of the best minds in the digital marketing industry. While doing so, I've picked up a few things that I believe are worth noting for the year ahead...

Digital agency trends to live by in 2016

I have the continued privilege of working with some of the best minds in the digital marketing industry. While doing so, I've picked up a few things that I believe are worth noting for the year ahead...

What is the cloud? How do I connect to the cloud? What can the cloud do for me?

Cloud computing and its potential for software development companies

What is the cloud? How do I connect to the cloud? What can the cloud do for me?

Our Cape Town office has the best view.

Welcome | Ogilvy South Africa

Ogilvy South Africa is part of one of the largest marketing communications networks in the world, founded originally in 1948 by David Ogilvy.

Digital Marketing from a South African Perspective.

South African Digital Agency | Ogilvy & Mather | SA

The digital agencies that are part of Ogilvy & Mather SA, have the expertise to harness every digital marketing discipline effectively for your brand.

Part of this process of figuring what it takes to be an entrepreneur is personal reflection, data gathering, analysis, chatting to the pros and learning from it all, writes Stephen Sandmann...

What does it take to be a digital marketing entrepreneur?

Part of this process of figuring what it takes to be an entrepreneur is personal reflection, data gathering, analysis, chatting to the pros and learning from it all, writes Stephen Sandmann...

Africans have innovated in the realm of mobile before, in mobile banking, for which we are globally renowned...

Africa is the mobile advertising world's sleeping giant

Africans have innovated in the realm of mobile before, in mobile banking, for which we are globally renowned...

Digital marketing is an indispensable part of most brands' marketing mix today. This is reflected in South African digital marketing expenditure, which according to PwC's research, will reach R3.7bn in 2017...

Digital marketing's social media and SEO - What you need to know

Digital marketing is an indispensable part of most brands' marketing mix today. This is reflected in South African digital marketing expenditure...

South Africa's top brands invest heavily in social media. Research conducted by Fuseware and World Wide Worx this year revealed...

Social media optimisation - what you need to know

South Africa's top brands invest heavily in social media. Research conducted by Fuseware and World Wide Worx this year revealed...

Website design and development go hand-in-hand with SEO but the writer believes many South African brands do not seem to get the mix right when it comes to their websites.

The internet: Website & SEO synergy from a South African perspective

Website design and development go hand-in-hand with SEO but the writer believes many South African brands do not seem to get the mix right when it comes to their websites.

Staying interconnected with the world we live in has become both easier and more challenging...

Welcome to a World through Glass

Staying interconnected with the world we live in has become both easier and more challenging...

Ask not what you can do for Cannes, but what Cannes can do for you.

It's time we all open up a Cannes of Whoopass!

Ask not what you can do for Cannes, but what Cannes can do for you.

Over the last few months Google search has gone through some intriguing changes. Some are aesthetic, while others incorporate new social media elements into their search results.

The new-look Google

Over the last few months Google search has gone through some intriguing changes. Some are aesthetic, while others incorporate new social media elements into their search results.

So what is SEO (search engine optimisation)? What does SEO mean for brands in South Africa?  Is SEO really a mysterious digital marketing discipline or service?

What is SEO and why does your South African brand need it?

So what is SEO (search engine optimisation)? What does SEO mean for brands in South Africa? Is SEO really a mysterious digital marketing discipline or service?

SEO: What Is It and Why Does Your South African Brand Need It?

SEO Service in South Africa | SA brands need it | Neo@Ogilvy

SEO Service in South Africa | Neo@Ogilvy is the South African leader. Why does your brand need SEO? Click here to find out.