Fun

Fun is something you experience. Fun is... authentic, pleasurable experiences • “delightful surprises” • playful • a challenge • colorful • engagement. Fun is not... mandatory • exclusive • boring or mundane • overly clever or goofy • predictable • laborious • unorganized. MAJOR THEMES: unexpected • solves a problem • feels real • playful • gamelike • simple & smart • thoughtful discovery • accessible by anyone
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Kulula airlines: "this way up" painted on the planes

In this age of air travel which is getting more unpleasant by the day, it is nice to see Kulula Airlines headquartered in South Africa has a sense of humor.

Kulula airlines: Having fun illustrating the different parts of the plane.

Kulula Airlines (South Africa) Has the most original aircrafts due to their paint jobs! Every aircraft has a different name die to the different paint job given! This is a picture of the Aircraft called "Flying

Kulula airlines: Illustrating different sections of the plane.

he Kulula Airlines. African airline Kulula undergo an entire fleet redesign. They made one big infographic on the exterior of their aircrafts. (via Shanairpic)

Theme: Simple, smart design. The Nest Thermostat. Intuitive. Learns your habits and adjusts the temp accordingly - "cool factor", "easy, fun factor".

The Nest Thermostat. Learns your habits and adjusts the temp accordingly - "cool factor", "easy, fun factor".

Theme: Unexpected and Realism/Reality. Inconvenient Truth iPad app. Educational and can play with the images and the real-time. infographics. Unexpected fun - can blow onto the iPad to move the wind turbine to see it translate into energy.

Theme: Unexpected and Realism/Reality. Educational and can play with the images and the real-time. Unexpected fun - can blow onto the iPad to move the wind turbine to see it translate into energy.

Word association

Word association

Hunch. Shapes are hand-drawn (human) and look cut-out. Silly and unexpected.

Shapes are hand-drawn (human) and look cut-out. Silly and unexpected.

Theme: Unexpected. Agencynet. Draw different shapes to navigate through the site.

Draw different shapes to navigate through the site.

Theme: Reality/Realism, Accessible by Anyone. Mets de la Creme. Recipe site turns the boring prep into something interactive and fun by showing you from the angle of the cook what it would look like. Makes the process come to life.

Theme: Reality/Realism, Accessible by Anyone. Recipe site turns the boring prep into something interactive and fun by showing you from the angle of the cook what it would look like.

Theme: Thoughtful Discovery. Dorling Kindersley (DK) travel books. Knows travelers well, engaging and entertaining how it shows maps, museums, etc.

Knows travelers well, engaging and entertaining how it shows maps, museums, etc.

Mood Board

Mood Board

Treasure Island Music Festival. Well organized (didn't have to choose between stages). Lots to do if didn't want to listen to music. "Unlike Outside Lands which is chaotic, unorganized and a mass of people." - Tiffany

Well organized (didn't have to choose between stages). "Unlike Outside Lands which is chaotic, unorganized and a mass of people.

Theme: Unexpected. Kate Spade blog is colorful with unexpected, quirky elements. There is a play on words like, "supercalifragilipstick".

Theme: Unexpected. Kate Spade blog is colorful with unexpected, quirky elements. There is a play on words like, "supercalifragilipstick".

Theme: Realism/Reality. Digital Pop-up Book (iPad app). Taking something mundane and making it more fun/interactive to learn. Engaging because it prompts you to read.

Digital Pop-up Book (iPad app). Taking something mundane and making it more fun/interactive to learn. Engaging because it prompts you to read.

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