Fun

Fun is something you experience. Fun is... authentic, pleasurable experiences • “delightful surprises” • playful • a challenge • colorful • engagement. Fun is not... mandatory • exclusive • boring or mundane • overly clever or goofy • predictable • laborious • unorganized. MAJOR THEMES: unexpected • solves a problem • feels real • playful • gamelike • simple & smart • thoughtful discovery • accessible by anyone
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Kulula airlines: Having fun illustrating the different parts of the plane.

Kulula airlines: Having fun illustrating the different parts of the plane.

Kulula airlines: Illustrating different sections of the plane.

Kulula airlines: Illustrating different sections of the plane.

Theme: Simple, smart design. The Nest Thermostat. Intuitive. Learns your habits and adjusts the temp accordingly - "cool factor", "easy, fun factor".

Theme: Simple, smart design. The Nest Thermostat. Intuitive. Learns your habits and adjusts the temp accordingly - "cool factor", "easy, fun factor".

Theme: Unexpected and Realism/Reality. Inconvenient Truth iPad app. Educational and can play with the images and the real-time. infographics. Unexpected fun - can blow onto the iPad to move the wind turbine to see it translate into energy.

Theme: Unexpected and Realism/Reality. Inconvenient Truth iPad app. Educational and can play with the images and the real-time. infographics. Unexpected fun - can blow onto the iPad to move the wind turbine to see it translate into energy.

Theme: Unexpected & Playful. The Fabulous Flying Books of Mr. Morris Lessmore - iPad app. Discover and learn "new things".

Theme: Unexpected & Playful. The Fabulous Flying Books of Mr. Morris Lessmore - iPad app. Discover and learn "new things".

Hunch. Shapes are hand-drawn (human) and look cut-out. Silly and unexpected.

Hunch. Shapes are hand-drawn (human) and look cut-out. Silly and unexpected.

Theme: Unexpected. Agencynet. Draw different shapes to navigate through the site.

Theme: Unexpected. Agencynet. Draw different shapes to navigate through the site.

Theme: Reality/Realism, Accessible by Anyone. Mets de la Creme. Recipe site turns the boring prep into something interactive and fun by showing you from the angle of the cook what it would look like. Makes the process come to life.

Theme: Reality/Realism, Accessible by Anyone. Mets de la Creme. Recipe site turns the boring prep into something interactive and fun by showing you from the angle of the cook what it would look like. Makes the process come to life.


More ideas
Theme: Simple, smart design. The Nest Thermostat. Intuitive. Learns your habits and adjusts the temp accordingly - "cool factor", "easy, fun factor".

Theme: Simple, smart design. The Nest Thermostat. Intuitive. Learns your habits and adjusts the temp accordingly - "cool factor", "easy, fun factor".

Ballet Flats in a Bag

Ballet Flats in a Bag

Ballet Flats in a Bag: Tipsy Feet

Theme: Unexpected & Playful. The Fabulous Flying Books of Mr. Morris Lessmore - iPad app. Discover and learn "new things".

Theme: Unexpected & Playful. The Fabulous Flying Books of Mr. Morris Lessmore - iPad app. Discover and learn "new things".

Theme: Accessibility. Email from Disney - Appeals to a broad audience from adults to children. Colors and characters are accessible, not "too much" cartooning.

Theme: Accessibility. Email from Disney - Appeals to a broad audience from adults to children. Colors and characters are accessible, not "too much" cartooning.

Theme: Solves a problem. Kindle. Optimized for reading (solves one problem in a simple way). I feel more productive.

Theme: Solves a problem. Kindle. Optimized for reading (solves one problem in a simple way). I feel more productive.

Theme: Unexpected. Opening Ceremony - Rollover the merch and it says "click to buy me" - very cute.

Theme: Unexpected. Opening Ceremony - Rollover the merch and it says "click to buy me" - very cute.

Theme: Unexpected. Opening Ceremony - Store & site experience is cute, quirky, makes you feel like you're part of a carnival.

Theme: Unexpected. Opening Ceremony - Store & site experience is cute, quirky, makes you feel like you're part of a carnival.

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