Fun

Fun is something you experience. Fun is... authentic, pleasurable experiences • “delightful surprises” • playful • a challenge • colorful • engagement. Fun is not... mandatory • exclusive • boring or mundane • overly clever or goofy • predictable • laborious • unorganized. MAJOR THEMES: unexpected • solves a problem • feels real • playful • gamelike • simple & smart • thoughtful discovery • accessible by anyone
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Theme: Simple, smart design. The Nest Thermostat. Intuitive. Learns your habits and adjusts the temp accordingly - "cool factor", "easy, fun factor".

Theme: Simple, smart design. The Nest Thermostat. Intuitive. Learns your habits and adjusts the temp accordingly - "cool factor", "easy, fun factor".

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Theme: Unexpected and Realism/Reality. Inconvenient Truth iPad app. Educational and can play with the images and the real-time. infographics. Unexpected fun - can blow onto the iPad to move the wind turbine to see it translate into energy.

Theme: Unexpected and Realism/Reality. Inconvenient Truth iPad app. Educational and can play with the images and the real-time. infographics. Unexpected fun - can blow onto the iPad to move the wind turbine to see it translate into energy.

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Word association

Word association

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Theme: Unexpected & Playful. The Fabulous Flying Books of Mr. Morris Lessmore - iPad app. Discover and learn "new things".

Theme: Unexpected & Playful. The Fabulous Flying Books of Mr. Morris Lessmore - iPad app. Discover and learn "new things".

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Mood Board

Mood Board

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Theme: Thoughtful Discovery. Dorling Kindersley (DK) travel books. Knows travelers well, engaging and entertaining how it shows maps, museums, etc.

Theme: Thoughtful Discovery. Dorling Kindersley (DK) travel books. Knows travelers well, engaging and entertaining how it shows maps, museums, etc.

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Theme: Reality/Realism, Accessible by Anyone. Mets de la Creme. Recipe site turns the boring prep into something interactive and fun by showing you from the angle of the cook what it would look like. Makes the process come to life.

Theme: Reality/Realism, Accessible by Anyone. Mets de la Creme. Recipe site turns the boring prep into something interactive and fun by showing you from the angle of the cook what it would look like. Makes the process come to life.

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Theme: Unexpected. Agencynet. Draw different shapes to navigate through the site.

Theme: Unexpected. Agencynet. Draw different shapes to navigate through the site.

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