Forgotten Artist: Louis Anquetin (French 1861–1932)
Anquetin was born in Étrépagny, France and educated at the Lycée Pierre Corneille in Rouen. In 1882, he came to Paris and began studying art at Léon Bonnat’s studio, where he met Henri de Toulouse-Lautrec. The two artists later moved to the studio of Fernand Cormon, where they befriended Émile Bernard and Vincent van Gogh. Around 1887, Anquetin and Bernard developed a painting style that used flat regions of color and thick, black contour outlines. This style, named cloisonnism by critic…
Armando Testa and Carpano, kings of advertisement - Italian Ways
Armando Testa (1917-1992) invented “Re Carpano” after the Second World War, when he started working for important Italian brands like Pirelli, Borsalino, Martini&Rossi… and Carpano, of course, the historical vermouth distillery founded in 1786 in Testa’s hometown, Turin, by the famous aperitif’s inventor, Antonio Benedetto Carpano (1764-1815). The king immortalized in these posters is a […]
The first Pirelli advertising campaigns went through two centuries with contributions from the best designers ever.
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