Happy Marketing Monday folks! Here's your tip: Don't use false data. If you're going to use numbers, be sure they are real. This means checking where the data originally came from. If it's the same person/entity citing it, it may be biased data and cannot (should not) be used to quote again, without first verifying independent authenticity. Check the sources, and avoid appearing foolish.
Happy Marketing Monday folks! Here's your tip: Don't be afraid to diversify. When times change, we must also. If a business is centered on one thing alone, when that one thing changes to the point of destruction, there is nothing left for the business to continue. By diversifying one's efforts to match the climate of the world they live in, and being open to change and new innovations - there is more room for healthy growth.
Happy Marketing Monday folks! Here's your tip: Predict the next need. Part of over-delivering or exceeding expectations is putting yourselves in the customer's shoes and anticipating their next question or need. When you do this, you have less chances of losing your sale by having a reasonable 'next answer' prepared and ready in your FAQs or posts.