The challenge: To create a manifesto for a company that holds their essenceThe insight:People perceive dirt as a negative thing. OMO is a brand that sees dirt in a positive light.The big idea:The book was designed to express how dirt is a process a…
Publications: OMO Manifesto
The challenge: To create a manifesto for a company that holds their essenceThe insight:People perceive dirt as a negative thing. OMO is a brand that sees dirt in a positive light.The big idea:The book was designed to express how dirt is a process a…
The challenge:Identify a problem that people face and come up with a creative way of solving it with an App.Identified problem:If people plan a certain activity for the day and the weather changes and ruins their plans, people often don't know what el…
Editorial: Chasing Ebola
The Challenge:Find an existing article in a magazine and re-design it making it a more creative editorial.Article:Chasing Ebola
TEDx Poster : Chip Kidd, The Superhero of Design
1st Year ProjectThe challenge:Design a poster promoting a famous Graphic Designer who will be speaking at the TedX talk.Designer Chosen:Chip KiddConcept:Chip Kidd is "the superhero of design".
Packaging & Product Development: Nike Air - Student
The challenge:To create a limited edition packaging that enhances the product experience.The insight:When you exercise, you feel fitter and healthier. Nike becomes a part of you, forming an extension of who you are. Working from the inside, out.The …
Cause Campaign: Focus - Texting & Driving
The challenge: To identify a unanswered problem and provide a creative solution to it.The insight:People text and drive everyday without realising how dangerous it really is. They perceive it as an “innocent” act and are not aware of the consequences.…
