Your villain plays the most important role in your story. Yep, more important than your hero. That means you must go beyond the cliches when developing your villain, because generic platitudes such as maniacal laughter, minions and monologues are standard issue. But don’t panic if your villain possesses these stock traits. Even the most celebrated villains are littered with cliches. Look no further than Lord Voldemort from the Harry Potter series and The Joker from The Dark Knight.