The beautiful Kersefontein, outside Hopetown, South Africa. Location for our TV-ad shoot. Photo: Danielle Clough,

The beautiful Kersefontein, outside Hopetown, South Africa. Location for our TV-ad shoot.

SAM STAR shoes exhausted after a busy shoot for the May 2012 issue of the SARIE online digimag.

SAM STAR shoes exhausted after a busy shoot for the May 2012 issue of the SARIE online digimag.

Fashion director Chris Viljoen hard at work at the SARIE.com Winkel stand at KKNK.

Fashion director Chris Viljoen hard at work at the SARIE.com Winkel stand at KKNK.

Letter from Katryn Kruger. <3

Letter from Katryn Kruger.

Strutting on a dusty road - models wearing SARIE.com clothes for our TV-ad.

Strutting on a dusty road - models wearing SARIE.com clothes for our TV-ad.

The last scene in our TV-ad. Photo: Danielle Clough.

The last scene in our TV-ad.

Models painting their nails on set of our TV-ad. Photo: Danielle Clough.

Models painting their nails on set of our TV-ad.

Chris Viljoen and assistant Luzanne, reflecting against the sky. Photo: Danielle Clough.

Chris Viljoen and assistant Luzanne, reflecting against the sky.

Actress Debbie, ready for the first scene in our TV-ad. Photo: Danielle Clough.

Actress Debbie, ready for the first scene in our TV-ad.

Sarie.com Shop on TV! We show the team from BRAVO! on kykNET how we work.

Sarie.com Shop on TV! We show the team from BRAVO! on kykNET how we work.

Fashion Director Chris Viljoen presents the HABITS 8-in-1 dress to the TV crew of kykNET Bravo! Click here to see the dress in the shop: http://bit.ly/K3tu8a

Fashion Director Chris Viljoen presents the HABITS 8-in-1 dress to the TV crew of kykNET Bravo! Click here to see the dress in the shop: http://bit.ly/K3tu8a

SARIE magazine's editor Michélle van Breda chatting about the joys of the SARIE.com Shop during the kykNET Bravo! shoot - shopping in your pajama's and slippers!

SARIE magazine's editor Michélle van Breda chatting about the joys of the SARIE.com Shop during the kykNET Bravo! shoot - shopping in your pajama's and slippers!

Fashion Director Chris Viljoen showing off our wardrobe for a TV-shoot with kykNET Bravo!

Fashion Director Chris Viljoen showing off our wardrobe for a TV-shoot with kykNET Bravo!

Chris Viljoen, Fashion Director of SARIE.com being interviewed on TV for kykNET Bravo!

Chris Viljoen, Fashion Director of SARIE.com being interviewed on TV for kykNET Bravo!

Louna Lohann, CEO of SARIE.com ready for her TV-interview on kykNET Bravo!

Louna Lohann, CEO of SARIE.com ready for her TV-interview on kykNET Bravo!

Fashion editor Amaria Carstens picks her 10 favourite items from the SARIE.com shop.

Fashion editor Amaria Carstens picks her 10 favourite items from the SARIE.com shop.

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