Concepts to Content Blog Posts

My name is Sandy and I'm the voice behind Sandy Norman Concepts. I'm all about creating high quality content. I've created many blog posts to help you learn more about content creation and content marketing. I explore a variety of topics that range from effective social media storytelling to my top tips for improving your content. I hope that reading my blog posts gives you ideas for your own content creation efforts on social media and on your website. Let me know what you think!

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Sandy Norman Concepts | Content Marketing & Creation

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Photography Basics

Digital Marketing Content

Content Marketing Plan

Graphic Design Course

4 Online Courses That Help With Creating Digital Content

My latest blog post looks at 4 short courses that will help you with your content creation strategy. Whether it be improving your social media know-how, learning new photography tips, or implementing an effective digital marketing strategy, these courses are a great place to start when it comes to furthering your creative toolkit. Have you done any of the courses on this list or do you have any others that you would recommend? | Social Media Marketing | Digital Marketing | Content Creation

an image of some food on a table with the title 5 south african cookbooks showing the power of story telling

High Tea

High Tea Menu

Power Of Storytelling

5 South African Cookbooks Showcasing the Power of Storytelling

Let's look at 5 South African cookbooks that are excellent at telling stories in a way that resonates with the reader and adds layers of meaning to a cooking experience. Whether it's the design or the carefully crafted copy, I think it’s important to examine different media types and learn from their storytelling methods and techniques. Read my blog post where I look at 5 great examples of cookbooks that tell personal, shareable stories and let me know what you think! | Content Marketing

people making heart shape with their hands in front of an audience at a concert or show

Stand Up Comedy

Fan Quotes

15 Year Anniversary

Corporate Event Planning

Musical Branding in 4 Ways

Let's look at musical branding and 4 different content types that feed into an artist’s brand. Examining each aspect helps to show the impact music can have on a person outside of the music itself. Musicians themselves are a brand – whether solo artists or a band – and in turn portray the image that their audience know, love and engage with. I’d love to know if you have any other forms of content that fit into a musical brand. | Content Creation | Branding | Content Marketing | Musical Content

6 Reasons The Jar Concept Helps with Creativity

This blog post focuses on finding your creativity and offers a great method for creating new kinds of content and expanding your creative knowledge. The Jar Concept is my best tip for optimising and improving your content through new ideas and inspiration. This content strategy helps you learn how to tell stories from a different perspective by exploring ideas outside of your comfort zone that lead to learning more about your content creation process. Let me know if you give this concept a try!

a white table with blue chairs and a potted plant

How Are South African Businesses Dealing with COVID-19?

Read more about how South African businesses are dealing with COVID-19 in innovative ways in order to keep on top of their customers' minds. Even in unprecedented times it becomes important to utilise content in new ways to resonate and comfort our audience at a time when life is uncertain and confusing. Content creation and strategy becomes important to connect with customers online at a time when people are more cautious and are no longer visiting public places as often. Stay safe!