One of the challenges we often face at EMSI is helping our clients understand the need to tailor their message  or even condense it  so that it appeals to busy editors and producers whose email inboxes are inundated with pitches. Thats the name of the game with publicity. If you cant sell the []

By now you probably realize (I hope) what a key role social media can play in helping you build and promote brand recognition. But social me.

The holiday season is fast approaching which means Ill soon start hearing the question thats almost as much an annual tradition around here as turkey and pumpkin pie. Is it pointless to launch a publicity campaign this time of year? Those who ask usually are operating on some variation of this theory: Many people take []

By now you probably realize (I hope) what a key role social media can play in helping you build and promote brand recognition. But social me.

Something I still hear from many clients is theyre excited about appearing in the traditional print version of a publication but theyre not quite as thrilled about articles that appear online. Perhaps their reaction is only natural. Most of us grew up with traditional print playing a role in our lives. The local newspaper printed []

By now you probably realize (I hope) what a key role social media can play in helping you build and promote brand recognition. But social me.

We always like to share good news with each other here at EMSI so I was overjoyed to hear that another one of our clients  a financial professional  has been having a stellar print campaign. But his situation also got me to thinking. Whats been the key to his success and is there []

By now you probably realize (I hope) what a key role social media can play in helping you build and promote brand recognition. But social me.

Defining your brand  whether its a personal brand or corporate one  is at its core all about telling a story. If you manage to touch on just the right story elements and do so in an engaging way your brand can get the attention and traction you want. Fail and your company will fade []

By now you probably realize (I hope) what a key role social media can play in helping you build and promote brand recognition. But social me.

Social media and its role in marketing can be quite the puzzle  even for some of those who are sold on the benefits. They check their likes and they figure that a bigger number is better than a smaller one but beyond that they are perplexed. What does it all mean? they wonder. In []

By now you probably realize (I hope) what a key role social media can play in helping you build and promote brand recognition. But social me.

At one time or another we all probably have dreamed about what we could accomplish if we had unlimited resources. Of course for most of us the unlimited resources situation never progresses beyond that dream stage. But maybe that doesnt always matter. Just this morning Jay York EMSIs senior social media strategist was sharing with []

By now you probably realize (I hope) what a key role social media can play in helping you build and promote brand recognition. But social me.

Ive found that sometimes even clients who are enthused about their social media campaigns arent always clear on what to expect from them. Their usual ways of measuring success  such as how many leads or sales were generated  dont really apply with social media marketing and that leaves them puzzled. In speaking this []

By now you probably realize (I hope) what a key role social media can play in helping you build and promote brand recognition. But social me.

Social media has been a critical piece of the brand-building puzzle for so many years now that youd think its value no longer needs explaining. Yet every time I think weve reached the point where explanations are unnecessary something occurs that reminds me that maybe that moment hasnt arrived just yet. In fact just recently []

By now you probably realize (I hope) what a key role social media can play in helping you build and promote brand recognition. But social me.

After months  or more likely years  of hearing about how you need to include social media as a vital part of your branding strategy youre finally convinced. Youve decided to take the plunge! But hold on there! While you want to take advantage of this up-to-date venue for promoting your personal or business brand are you properly prepared to take on a social media campaign that will accomplish your goals?

By now you probably realize (I hope) what a key role social media can play in helping you build and promote brand recognition. But social me.

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