EMSI

Collection by Robert Roth

41 
Pins
Robert Roth
Regular readers know that I often comment on the role social media plays in PR, so perhaps it will come as no surprise that someone got arou. Social Media Strategist, Social Proof, Al Jazeera, Media Campaign, Story Elements, Brand Building, Social Media Site, Key Ingredient, Business Branding
Story ElementsBrand BuildingKey Ingredient

Tailor Your Message To Match The Media’s Needs

One of the challenges we often face at EMSI is helping our clients understand the need to tailor their message or even condense it so that it appeals to busy editors and producers whose email inboxes are inundated with pitches. Thats the name of the game with publicity. If you cant sell the []

Regular readers know that I often comment on the role social media plays in PR, so perhaps it will come as no surprise that someone got arou. Social Media Strategist, Social Proof, Al Jazeera, Media Campaign, Story Elements, Brand Building, Social Media Site, Key Ingredient, Business Branding
Story ElementsBrand BuildingKey Ingredient

The Media Won’t Stop For The Holidays – And Neither Should Your Publicity Efforts

The holiday season is fast approaching which means Ill soon start hearing the question thats almost as much an annual tradition around here as turkey and pumpkin pie. Is it pointless to launch a publicity campaign this time of year? Those who ask usually are operating on some variation of this theory: Many people take []

Regular readers know that I often comment on the role social media plays in PR, so perhaps it will come as no surprise that someone got arou. Social Media Strategist, Social Proof, Al Jazeera, Media Campaign, Story Elements, Brand Building, Social Media Site, Key Ingredient, Business Branding
Story ElementsBrand BuildingKey Ingredient

Discounting The Value Of Digital Publications – Get With The Times

Something I still hear from many clients is theyre excited about appearing in the traditional print version of a publication but theyre not quite as thrilled about articles that appear online. Perhaps their reaction is only natural. Most of us grew up with traditional print playing a role in our lives. The local newspaper printed []

Regular readers know that I often comment on the role social media plays in PR, so perhaps it will come as no surprise that someone got arou. Social Media Strategist, Social Proof, Al Jazeera, Media Campaign, Story Elements, Brand Building, Social Media Site, Key Ingredient, Business Branding
Story ElementsBrand BuildingKey Ingredient

3 Ways To Make Journalists Happy and Promote Your Brand At The Same Time

We always like to share good news with each other here at EMSI so I was overjoyed to hear that another one of our clients a financial professional has been having a stellar print campaign. But his situation also got me to thinking. Whats been the key to his success and is there []

Regular readers know that I often comment on the role social media plays in PR, so perhaps it will come as no surprise that someone got arou. Social Media Strategist, Social Proof, Al Jazeera, Media Campaign, Story Elements, Brand Building, Social Media Site, Key Ingredient, Business Branding
Story ElementsBrand BuildingKey Ingredient

Celebritize Yourself: 5 Things To Focus On When Defining Your Brand

Defining your brand whether its a personal brand or corporate one is at its core all about telling a story. If you manage to touch on just the right story elements and do so in an engaging way your brand can get the attention and traction you want. Fail and your company will fade []

Regular readers know that I often comment on the role social media plays in PR, so perhaps it will come as no surprise that someone got arou. Social Media Strategist, Social Proof, Al Jazeera, Media Campaign, Story Elements, Brand Building, Social Media Site, Key Ingredient, Business Branding
Story ElementsBrand BuildingKey Ingredient

What’s The Value Of A ‘Like’?

Social media and its role in marketing can be quite the puzzle – even for some of those who are sold on the benefits. They check their “like...

Regular readers know that I often comment on the role social media plays in PR, so perhaps it will come as no surprise that someone got arou. Social Media Strategist, Social Proof, Al Jazeera, Media Campaign, Story Elements, Brand Building, Social Media Site, Key Ingredient, Business Branding
Story ElementsBrand BuildingKey Ingredient

How To Grow A Social Media Following Using Resources You Already Have

At one time or another we all probably have dreamed about what we could accomplish if we had unlimited resources. Of course for most of us the unlimited resources situation never progresses beyond that dream stage. But maybe that doesnt always matter. Just this morning Jay York EMSIs senior social media strategist was sharing with []

Regular readers know that I often comment on the role social media plays in PR, so perhaps it will come as no surprise that someone got arou. Social Media Strategist, Social Proof, Al Jazeera, Media Campaign, Story Elements, Brand Building, Social Media Site, Key Ingredient, Business Branding
Story ElementsBrand BuildingKey Ingredient

Managing Your Expectations For Social Media Marketing

Ive found that sometimes even clients who are enthused about their social media campaigns arent always clear on what to expect from them. Their usual ways of measuring success such as how many leads or sales were generated dont really apply with social media marketing and that leaves them puzzled. In speaking this []

Regular readers know that I often comment on the role social media plays in PR, so perhaps it will come as no surprise that someone got arou. Social Media Strategist, Social Proof, Al Jazeera, Media Campaign, Story Elements, Brand Building, Social Media Site, Key Ingredient, Business Branding
Story ElementsBrand BuildingKey Ingredient

Sizing Up The Value Of Social Media

Social media has been a critical piece of the brand-building puzzle for so many years now that youd think its value no longer needs explaining. Yet every time I think weve reached the point where explanations are unnecessary something occurs that reminds me that maybe that moment hasnt arrived just yet. In fact just recently []

Regular readers know that I often comment on the role social media plays in PR, so perhaps it will come as no surprise that someone got arou. Social Media Strategist, Social Proof, Al Jazeera, Media Campaign, Story Elements, Brand Building, Social Media Site, Key Ingredient, Business Branding
Story ElementsBrand BuildingKey Ingredient

Are You Set Up For A Successful Social Media Campaign

After months or more likely years of hearing about how you need to include social media as a vital part of your branding strategy youre finally convinced. Youve decided to take the plunge! But hold on there! While you want to take advantage of this up-to-date venue for promoting your personal or business brand are you properly prepared to take on a social media campaign that will accomplish your goals?

Regular readers know that I often comment on the role social media plays in PR, so perhaps it will come as no surprise that someone got arou. Social Media Strategist, Social Proof, Al Jazeera, Media Campaign, Story Elements, Brand Building, Social Media Site, Key Ingredient, Business Branding
Story ElementsBrand BuildingKey Ingredient

Content Is Still King With Print Media – Whether Traditional Or Online

Its hardly a secret that the print media has undergone a drastic evolution in recent years and generally not for the better in the eyes of anyone who always enjoyed picking up the morning newspaper off the driveway to go with their cup of coffee. The latest gloomy news happened just this month when []

Regular readers know that I often comment on the role social media plays in PR, so perhaps it will come as no surprise that someone got arou. Social Media Strategist, Social Proof, Al Jazeera, Media Campaign, Story Elements, Brand Building, Social Media Site, Key Ingredient, Business Branding
Story ElementsBrand BuildingKey Ingredient

How Social Proof Encourages People to Buy From You

Regular readers know that I often comment on the role social media plays in PR so perhaps it will come as no surprise that someone got around to asking about this related term social proof they had heard so many people talking about. Just what in the world is social proof? Its simply the phenomenon []

Regular readers know that I often comment on the role social media plays in PR, so perhaps it will come as no surprise that someone got arou. Social Media Strategist, Social Proof, Al Jazeera, Media Campaign, Story Elements, Brand Building, Social Media Site, Key Ingredient, Business Branding
Story ElementsBrand BuildingKey Ingredient

How Social Proof Encourages People to Buy From You

Regular readers know that I often comment on the role social media plays in PR so perhaps it will come as no surprise that someone got around to asking about this related term "social proof" they had heard so many people talking about. Just what in the world is social proof?

Regular readers know that I often comment on the role social media plays in PR, so perhaps it will come as no surprise that someone got arou. Social Media Strategist, Social Proof, Al Jazeera, Media Campaign, Story Elements, Brand Building, Social Media Site, Key Ingredient, Business Branding
Story ElementsBrand BuildingKey Ingredient

Is Your Reputation In Peril? Let Social Media Ride To The Rescue

By now you probably realize (I hope) what a key role social media can play in helping you build and promote brand recognition. But social media can do even more than that! Its also a vital tool for keeping your reputation shiny at a time when anyone can take to the internet and write a []

I’m happy to report that the Internet remains one of the most powerful tools around for helping you build your brand, whether your goal is t. Campaign Manager, Self Promotion, Need Someone, Build Your Brand, Describe Yourself, Explain Why, Drones, Stock Market, Crowd

3 Things To Consider When Hiring Someone To Handle Your Social Media

As recently as a year or two ago it was common for me to have conversations with CEOs especially older CEOs who just didnt get the entire social media phenomenon. They gave me a lot of pushback when I tried to persuade them that they were missing out if they werent making use []

I’m happy to report that the Internet remains one of the most powerful tools around for helping you build your brand, whether your goal is t. Campaign Manager, Self Promotion, Need Someone, Build Your Brand, Describe Yourself, Explain Why, Drones, Stock Market, Crowd

What Word Best Describes Your PR Campaign? Momentum or Quicksand?

The media has shortened all of our attention spans. Consumers are used to paying attention to just about anything for eight minutes then theres usually a commercial. Websites have mere seconds to grab a visitors attention before that bored visitor moves on to another website. In a car drivers and passengers often switch the radio []