Astellas - Inspiring Preventative Healthcare

Prostate cancer is the number one single cause of death amongst Brazilian men. Join us in São Paulo as we explore experiences and perspectives on men’s healthcare and learn about the radical life-changing impact of awareness and early detection.
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Full Story - Brazil is a country where health, fitness and vitality vie for the same limelight. It is therefore astonishing to find that one in six Brazilian men suffer from prostate cancer. What's even more alarming is that the rate of men dying from this perfectly preventable disease is almost double that of developed countries. In over 95% of cases, if diagnosed at an early stage, it is possible to fully recover from prostate cancer; so why then these disconcerting statistics?

Famous for its infatuation with the body beautiful, Brazil is a country where health, fitness and vitality vie for the same limelight. It is therefore astonishing…

Vignette 3 - There is a structural problem in the public health system which fails to encourage seemingly healthy men to be examined and tested. Little information is released about the disease and people therefore don't know that prevention is better than cure, or that a cure is even possible.

There is a structural problem in the public health system which fails to encourage seemingly healthy men to be examined and tested. Little information is released…

Vignette 2 - Dani's father was ill for a long time, actively concealing the fact. He wouldn’t take tests, especially not a rectal exam and by the time it was discovered, the cancer had spread to his other organs. It was too late to save him. His death had huge emotional and financial implications for his family. Today Dani still mourns the fact that he'll never meet his grandchildren. Exacerbating her sadness is the injustice that, if caught early, he probably would have been able to…

Dani's father was ill for a long time, actively concealing the fact. He would take no tests, especially not a rectal exam and by the time it was discovered,…

Vignette 1 - It is astonishing to find that one in six Brazilian men suffer from prostate cancer. What's even more alarming is that the rate of men dying from this perfectly preventable disease is almost double that of developed countries.

Vignette 1 - It is astonishing to find that one in six Brazilian men suffer from prostate cancer. What's even more alarming is that the rate of men dying from this perfectly preventable disease is almost double that of developed countries.

Sau Paulo, Brazil graveyard

Sau Paulo, Brazil graveyard

Mazzuca home.

Mazzuca home.

Marlene Oliveira

Marlene Oliveira

Marileia Pinheiro

Marileia Pinheiro

Luiz Seabra Rios, Surgeon

Luiz Seabra Rios, Surgeon

Fernando Maluf, Doctor

Fernando Maluf, Doctor


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