A great collection of business books on psychology, neuromarketing, writing, advertising, and more.

The 30 Best Business Books for Online Marketers

A great collection of business books on psychology, neuromarketing, writing, advertising, and more.

In How Does It Make You Feel: Why Emotion Wins the Battle of Brands, Daryl Travis tells the story of great brands, big and small. The key to their success? Tapping into the underlying emotional drivers of consumer decision-making to forge the strong connections that lead to brand loyalty & growth.

In How Does It Make You Feel: Why Emotion Wins the Battle of Brands, Daryl Travis tells the story of great brands, big and small. The key to their success? Tapping into the underlying emotional drivers of consumer decision-making to forge the strong connections that lead to brand loyalty & growth.

Many unconscious factors affect the way we perceive others.

Subliminal: How Your Unconscious Mind Rules Your Behavior by Leonard Mlodinow

Reading is the supreme “lifehack” — distilled knowledge that often took years to assemble can be consumed in just a few hours. And the more you know about social psychology and human behavior, the better. At Help Scout we have learning stipend (here’s why) for our teammates so you can buy as many books as you

Reading psychology books is the supreme “lifehack” — distilled knowledge that often took years to assemble can be consumed in just a few hours!

Decoding the new consumer mind Als e-book beschikbaar via catalogus!!!!

Decoding the New Consumer Mind: How and Why We Shop and Buy by my friend, consumer psychologist Kit Yarrow.

Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain: Patrick Renvoise, Christophe Morin: 9780785226802: Amazon.com: Books

Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain: Patrick Renvoise, Christophe Morin:

Consumerology, New Edition: The Truth about Consumers and the Psychology of Shopping by Philip Graves, http://www.amazon.com/dp/B00BIDMBF0/ref=cm_sw_r_pi_dp_Rbvxvb121D2D5

Consumerology: The Truth about Consumers and the Psychology of Shopping

Buyology: Truth and Lies About Why We Buy by Martin Lindstrom, http://www.amazon.com/dp/B001FA0VWG/ref=cm_sw_r_pi_dp_Aavxvb0K14TZ8

Brand expert Martin Lindstrom says companies have been marketing directly to your subconscious. Lindstrom discusses his new book, Buyology: Truth and Lies About Why We Buy.


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