Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology.
The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer determined solely by age or gender, but by the life values and desires that one pursues. This book uncovers people's subjective experiences of consumption in the capitalist society with interesting inside stories ranging from politics to designer handbags.
Reading is the supreme “lifehack” — distilled knowledge that often took years to assemble can be consumed in just a few hours. And the more you know about social psychology and human behavior, the better. At Help Scout we have learning stipend (here’s why) for our teammates so you can buy as many books as you
Neuromarketing may be a comparatively new science, but its potential for uncovering the hidden triggers that drive buying decisions is endless. In Decoding the Irrational Consumer, Darren Bridger shows how the fields of cognitive and social psychology, economics, aesthetics, and big data processing are being combined to get inside consumers' minds and discover what actually pushes their buttons.