copywriting brief 5
Advertising Agency: DDB, Brazil Chief Creative Officer: Sergio Valente Executive Creative Directors: Sergio Valente, Marco Versolato Creative Directors: Sergio Valente, Gustavo Victorino, Wilson Mateos Copywriters: Wilson Mateos, Sergio Valente Art Director: Gustavo Victorino Photographer: Rogerio Miranda Art Buyers: Clariana Da Costa, Alessandra Salles Account Supervisors: Monica de Carvalho, Maristela Pati Correa Advertiser’s Supervisor: Claudia Giudice
Funny series of 'In the raw' posters. Great way to grab reader's attention. Many can relate to the messages they give, either brake ups, failed romantic gifts, ect so it encourages the reader to carry on reading. It's very casual, approachable and funny. I also like how it allows the reader to choose whether how much they want to bake, based on their feelings. Very engaging in my opinion.
Ugly Mug Coffee in Memphis Tennessee has a humorous print advertising campaign using letterpress identifying the point of connection between strong coffee and morning experiences of caffeine addicts. The ads identify the painful realities associated with waking up, meeting morning people, office coffee, alarm clocks and sunshine.