Color Palette Graphic Design for Alison Bradfield Physiotherapy Client
Published on June 16, 2022
Researchers have found that up to 90% of snap judgments made about products are based on colour alone. This research has also shown that the relationship between brands and colour hinges on the perceived appropriateness of the colour used for the particular brand.
In other words: Does the colour fit what’s being sold?
Alison’s colour palette is bright and playful without appearing garish. The differing tones and tints bring some sophistication to the bright colours and create visual interest. There is a large ratio of blue tones which reflect loyalty and competence. Overall, these colours communicate who you are knowledgeable and trustworthy but still fun and child-friendly.