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At a distance, one first can make out the red CHI-CA-GO text. Stepping closer, one reads the heavy underlined text giving the event's WhoWhereWhen, then we read the Bold text "Market for US goods + gear" and finally the lowest in the heirarchy: the list of brands.

At a distance, one first can make out the red CHI-CA-GO text. Stepping closer, one reads the heavy underlined text giving the event's WhoWhereWhen, then we read the Bold text "Market for US goods + gear" and finally the lowest in the heirarchy: the list of brands.

I like it! It's a little gay, a little classy, and a lot of Helvetica. Just like me!!

I like it! It's a little gay, a little classy, and a lot of Helvetica. Just like me!!

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