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InDesign flip layouts to create new versions - Text needs an out (no trapped text) - dominant photo straddles or touches center - need a sight line all the way across - header needs a corner (not trapped)

I wouldn’t have guessed that this email had a responsive design from looking at the full size version. So I was pleasantly surprised when I viewed it on my mobile! By hiding the two large images on the right, REI is able to create a single column layout without losing any of the main calls-to-action. #ResponsiveEmailDesign

I wouldn’t have guessed that this email had a responsive design from looking at the full size version. So I was pleasantly surprised when I viewed it on my mobile! By hiding the two large images on the right, REI is able to create a single column layout without losing any of the main calls-to-action. #ResponsiveEmailDesign

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