Branding // Claridge's Hotel. London-based branding and graphic design studio Construct designed this graceful brand identity for Claridge’s Hotel. The new design conveys a touch of Art Deco and timeless glamour. Claridge’s crest has been revised and a new sophisticated typeface has been used for the logotype to emphasize the hotel’s elegance. Construct have already created more than 200 different products for the hotel.