That is their own dang fault. They are paying for the class and can choose to learn or not, and it isn't the profs problem. That is how I view my future teaching job. Along with a side of if my lecture is too boring and they resort to Facebook or friends, then I should update my teaching a little.
SSR (sustained silent reading) and Readicide: Author stresses the importance of student choice in reading material. He stresses that the reading program should be balanced. He adopts a 50/50 approach (50% of the students' reading is from recreational reading and 50% is from academic reading). Students read 1 book of their choice per month, fill out a 1-pager that takes about 20 mins. to complete. Lots of practical ideas that teachers can easily incorporate into their curriculum. Must read!