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POPAI Awards Paris 2014

POPAI Awards Paris 2014

This Lancôme display does a great job touching upon geometry with the grid border of the different shades of lipstick and eye shadows and circular composition of nail polish and mascara with a white light backlight that draws attention to the rhythm of the repeating elements and powerful vibrant, show stopping theme. The contrast of the black with the bright, exciting colors drew my eye to the display and stopped me as I walked through the store to see what merchandise was being offered.

This Lancôme display does a great job touching upon geometry with the grid border of the different shades of lipstick and eye shadows and circular composition of nail polish and mascara with a white light backlight that draws attention to the rhythm of the repeating elements and powerful vibrant, show stopping theme. The contrast of the black with the bright, exciting colors drew my eye to the display and stopped me as I walked through the store to see what merchandise was being offered.

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