WWF Environmental campaign. To raise awareness, WWF has asked the agency Ogilvy Paris to think in a campaign that would mark the spirit. Through photographs of animals on which tags are painted, the visuals underline the importance of respecting the planet.
"ALUDRA" - DIAMOND NIGHTS - As night falls over the Makgadigadi Pans, large trees stand starkly against the horizon, leafless branches reach for the light. As the sun sinks lower, the sky drains of all color until just red remains. On the opposite side of the sky, Earth's shadow is rising, bringing a curtain of indigo and the promise of a clear night. // By Beth Moon