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With so much hype around the “right” and “wrong” ways to practice content marketing, some brands end up wasting time and money on unnecessary activities. Steer clear of these eight ways businesses waste their resources.

By JOHN HALL published JUNE 15, 2015 Editorial Strategy and Planning How to Win Over Editors and Make Them Crave Your Content

How to Win Over Editors and Make Them Crave Your Content

Want your Content to Rock? Then put these 16 tips Into Play

Want your Content to Rock? Then put these 16 tips Into Play

Don't second guess how you implement your content marketing strategy. Discover which tactics are prioritized by industry peers and learn more about the best practices that will make it easier to meet your own business objectives.

Follow these eight steps learned from a smoking-cessation study to tap into the potential impact of personalized content. – Content Marketing Institute

Study Reveals 8 Tips on How to Influence Behavior With Personalized Content

By ASHLEY TAYLOR ANDERSON published SEPTEMBER 24, 2015 Content Strategy Beyond the PDF: How Alternative Content Marketing Formats Improve the Customer Experience

By VLADIMIR PONIKAROVSKY published JUNE 2015 Content Creation / Content Distribution and Promotion / Content Marketing Tools and Technology / Understanding Your Audience How to Develop Content for Foolproof Content Marketing

Google's 'Quality Update': What Content Marketers Need to Know

Google's 'Quality Update': What Content Marketers Need to Know

Don't Let Your Secret Sauce Kill Your Content Marketing via BuzzSumo

Don't Let Your Secret Sauce Kill Your Content Marketing via BuzzSumo

Learn the Secrets Behind 5 Great Content Marketing Projects

Biologists appreciate how millions of tiny parts fit together to make the whole work. Great content marketers understand quality content comes from dozens of small, unseen choices, tactics, and techniques. Here are five great examples.

How do you convince executives to support content marketing? Show them the ROI and here’s how to do it – Content Marketing Institute

How do you convince executives to support content marketing? Show them the ROI and here’s how to do it – Content Marketing Institute

9 Ways to Use Content Marketing as a Recruiting Tool

Does your content marketing strategy ignore the very people who could help grow your company? Help your HR department and incorporate prospective employees into your content marketing with these nine recruiting tool tips.

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