Explore The Campaign, Chesapeake Bay, and more!

Tom W., Fall 2016, Section 1 “Treasure the Chesapeake” One of the stickiest campaigns in this area, the “Bay Plates” are found on vehicles all over Maryland. The non-profit Chesapeake Bay Trust started the campaign more than 20 years ago and uses money raised to provide grants for projects to help restore the Chesapeake Bay. Info found at http://www.bayplate.org/twoh6mg97o8b5ftob23jqdy7criks2

Purchasing a Bay Plate is one of the easiest things you can do to support the Chesapeake Bay and your local community. Learn more about Maryland’s most popular specialty license plate!

Brea G. Fall 2016 Section 2. P. Diddy/Puffy/Sean Combs/Diddy created a Vote or Die campaign for encouraging young people to vote. Mainly of the African American community, this was supported by other celebrities. Image from http://www.bdoyk.com/2016/02/the-good-bad-bernzo-vote-or-die-edition.html

Brea G. Fall 2016 Section 2. P. Diddy/Puffy/Sean Combs/Diddy created a Vote or Die campaign for encouraging young people to vote. Mainly of the African American community, this was supported by other celebrities. Image from http://www.bdoyk.com/2016/02/the-good-bad-bernzo-vote-or-die-edition.html

Patrice Winston_ Fall 2016_001 This is from the Proctor & Gamble "My Black is Beautiful" campaign, that is meant to celebrate diversity and culture of black women. It also sheds light on our many skintones This campaign also helped P&G's company's diversity. It now has 21% minorities.  It's simple message with the emotion of black women often being seen in a negative light leads to these women telling their stories. https://www.pgeveryday.com/tag/welcome-to-my-black-is-beautiful

Patrice Winston_ Fall 2016_001 This is from the Proctor & Gamble "My Black is Beautiful" campaign, that is meant to celebrate diversity and culture of black women. It also sheds light on our many skintones This campaign also helped P&G's company's diversity. It now has 21% minorities. It's simple message with the emotion of black women often being seen in a negative light leads to these women telling their stories. https://www.pgeveryday.com/tag/welcome-to-my-black-is-beautiful

Tom W., Fall 2016, Section 1 “Save the Crabs, Then Eat ‘Em” A drop in Chesapeake Bay blue crab population in the mid-aughts was caused by excess nutrients. Too much fertilizer means algae blooms that die and create oxygen-free “dead zones.” This campaign effectively encouraged home owners to fertilize in the fall. Produced by Marketing for Change. Details found on AdWeek http://www.adweek.com/adfreak/save-crabs-so-you-can-eat-them-later-17744

Save the crabs, so you can eat them later

Tom W., Fall 2016, Section 1 “Save the Crabs, Then Eat ‘Em” A drop in Chesapeake Bay blue crab population in the mid-aughts was caused by excess nutrients. Too much fertilizer means algae blooms that die and create oxygen-free “dead zones.” This campaign effectively encouraged home owners to fertilize in the fall. Produced by Marketing for Change. Details found on AdWeek http://www.adweek.com/adfreak/save-crabs-so-you-can-eat-them-later-17744

Carley S., Fall 2016 Section 1. Kaiser Permanente Thrive campaign. This multi-prong campaign was created to bring awareness to preventative care. The objective was provide education and promote preventive care as a necessity. https://share.kaiserpermanente.org/article/kaiser-permanentes-thrive-campaign-showcases-the-benefits-of-the-organizations-integrated-health-care-delivery-system/

Carley S., Fall 2016 Section 1. Kaiser Permanente Thrive campaign. This multi-prong campaign was created to bring awareness to preventative care. The objective was provide education and promote preventive care as a necessity. https://share.kaiserpermanente.org/article/kaiser-permanentes-thrive-campaign-showcases-the-benefits-of-the-organizations-integrated-health-care-delivery-system/

Carley S., Fall 2016 Section 1. Kaiser Permanente has launched a new advertising campaign to help consumers achieve mind, body and spirit by putting the tools to do so in their hands. Created by marketing communications company Campbell Ewald, the work is based on research that found the key to sticking with an exercise regimen is motivation, and that occurs when consumers activate three components, finding the reason, partner and activities that move them to a healthier lifestyle…

celebrate individuals - call to action - maybe find your smarts and then show our different types of graduates in their new work place fully clad with caps and gowns

Catrice C. Fall 2016 Section 1 Redwoods - YouTube This is one of the commercials a part of the Discover the Forest campaign previously discussed in my other pin.  I wanted to pin this video to highlight the use of emotion and credibility with the target being very specifically parents. http://www.youtube.com/watch?v=AmHmM0JqRb0

Catrice C. Fall 2016 Section 1 Redwoods - YouTube This is one of the commercials a part of the Discover the Forest campaign previously discussed in my other pin. I wanted to pin this video to highlight the use of emotion and credibility with the target being very specifically parents. http://www.youtube.com/watch?v=AmHmM0JqRb0

Catrice C. Fall 2016 Section 1 This is a campaign developed by The AdCouncil to bring awareness to childhood hunger.  This campaign relies heavily on emotion to illustrate its message.  The message is very clear and compelling and would be successful even in an environment where media strategies are constantly changing. https://youtu.be/0W2IY28drKU

Catrice C. Fall 2016 Section 1 This is a campaign developed by The AdCouncil to bring awareness to childhood hunger. This campaign relies heavily on emotion to illustrate its message. The message is very clear and compelling and would be successful even in an environment where media strategies are constantly changing. https://youtu.be/0W2IY28drKU

Tiara S Fall 2016 Section 2- Ad created by Ryan Blue Fitness "Learn how to get the body you want - still eat the foods you love, drink as much as you want - burn fat, build muscle, drink alcohol, eat…” Direct link to website https://ryanbluefitness.com/?utm_campaign=body+building+fitness+motivation&utm_medium=social&utm_source=pinterest

Ryan Blue: Online Personal Training for Men and Women

Online personal training and fitness programs for Men and Women from Ryan Blue.

Catrice C. Fall 2016 Section 1 Mr Clean is known for his bald head and sometimes risky campaigns. These ads are often used to target moms and depict Mr Clean as the "other man" moms love to have around.  These campaigns are great examples of pushing the envelope in print and media campaigns targeting a very specific group.

Catrice C. Fall 2016 Section 1 Mr Clean is known for his bald head and sometimes risky campaigns. These ads are often used to target moms and depict Mr Clean as the "other man" moms love to have around. These campaigns are great examples of pushing the envelope in print and media campaigns targeting a very specific group.

Karola Fonseca. Fall 2016  Section 2. Save The Rhino: Nothing We Do Will Ever Bring Them Back. Animal cruelty is an issue that has increased exponentially during recent years. WWF sends a clear message of the damage we are doing to animals or to our world. Direct link to image: https://advertisingandromcumagun.wordpress.com/2014/08/28/world-widelife-fund-wwf-powerful-animal-ad-campaigns/

World Wildlife Fund (WWF): Powerful Animal Ad Campaigns

Karola Fonseca. Fall 2016 Section 2. Save The Rhino: Nothing We Do Will Ever Bring Them Back. Animal cruelty is an issue that has increased exponentially during recent years. WWF sends a clear message of the damage we are doing to animals or to our world. Direct link to image: https://advertisingandromcumagun.wordpress.com/2014/08/28/world-widelife-fund-wwf-powerful-animal-ad-campaigns/

Kaylie F. Fall 2016, Section 1. The Share Air campaign aims to make Texas a smoke free environment. It is run by the Texas Department of State Health Services. Interesting ad on encouraging people not to smoke in public because of second hand smoke.  Link: http://www.shareair.org/

Your Job/Food Stinks. Department of State Health Services - Share Air Ads by EnviroMedia Social Marketing

Carley S., Fall 2016 Section 1. Kaiser Permanente Thrive campaign. This multi-prong campaign was created to bring awareness to preventative care. The objective was to provide education and promote preventive care as a necessity. https://share.kaiserpermanente.org/article/kaiser-permanentes-thrive-campaign-showcases-the-benefits-of-the-organizations-integrated-health-care-delivery-system/

Kaiser Permanente’s Thrive Campaign Showcases the Benefits of the Organization’s Integrated Health Care Delivery System - Kaiser Permanente Share

Jen P. Fall 2016, Section II. "History Made" from Hillary Clinton's personal twitter account, 2016. This image was posted by the Clinton campaign to her account a few hours after her nomination by the DNC. It highlights the gravity of her nomination for president and is meant to appeal to voters across all parties, and get them to acknowledge how important this moment was. Whether or not it resulted in votes, it resulted in the right media attention for Clinton.

Prominent AFP Clinton Researcher Found Dead By the Staff at AFP - aUGUST 2016 smoloko note - First jim Traficant, then michael collins Piper, now VICTOR Thorn ? Is it me or is everyone at Amer.

Kristine R. Fall 2016 Section 2. #SerNegroEsHermoso. Images shot by Edgar Garcés. 2016. The Black is Beautiful campaign is raising awareness of the growing population of black Hispanics in Colombia. The images can be found on billboards in Colombia. For more information please click here: http://www.theroot.com/articles/culture/2016/05/ser_negro_es_hermoso_campaign_seeks_to_teach_afro_colombians_that_black/?wpisrc=topstories

Ser Negro Es Hermoso Campaign Seeks to Teach Afro-Colombians That Black Is Beautiful

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