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Tom W., Fall 2016, Section 1 “Treasure the Chesapeake” One of the stickiest campaigns in this area, the “Bay Plates” are found on vehicles all over Maryland. The non-profit Chesapeake Bay Trust started the campaign more than 20 years ago and uses money raised to provide grants for projects to help restore the Chesapeake Bay. Info found at

from AdWeek

Save the crabs, so you can eat them later

Tom W., Fall 2016, Section 1 “Save the Crabs, Then Eat ‘Em” A drop in Chesapeake Bay blue crab population in the mid-aughts was caused by excess nutrients. Too much fertilizer means algae blooms that die and create oxygen-free “dead zones.” This campaign effectively encouraged home owners to fertilize in the fall. Produced by Marketing for Change. Details found on AdWeek