The process was swift but highly iterative with the style moving quite a way from my initial response, still I’m really pleased with how things turned out. Above you can compare that first attempt (top) with the final result (below).  That was the extent of my involvement but Hornet are doing a typically lovely job with the animation. You can see the completed spots here.

A few months back I got the chance to work with New York’s finest Hornet Inc as character designer on a series of ads for Oscar Health Insurance. The process was swift but highly iterative with the style moving quite a way from my initial response,.

Business people man and woman enjoy tablet near the workplace. Joyful businesswoman and thoughtful businessman. Desktop in the office with documents and folders. Flat character isolated on background.

Business people man and woman enjoy tablet near the workplace. Joyful businesswoman and thoughtful businessman. Desktop in the office with documents and folders. Flat character isolated on background.

Since I’m posting style frames, here’s an earlier iteration of the guy from my Logitech videos. I liked the proportions of this version but he was deemed too much of a jock, which I can see.

Since I’m posting style frames, here’s an earlier iteration of the guy from my Logitech videos. I liked the proportions of this version but he was deemed too much of a jock, which I can see.

Scientist writes down mathematics formula scientific physical board calculations flat design vector illustration

Scientist writes down mathematics formula scientific physical board calculations flat design vector illustration

Happy Family Characters Vector Set by Vector_Art on @creativemarket

Happy Family Characters Vector Set Graphics Vector set of characters in a flat style. Big family together - grandfather, grandmother, mom, dad by Vector_Art

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