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Using social media to create post-event buzz can be very effective in engaging your target audience. After your event, get online!

Google I/O 2016: A look at how not to run a large event

How to design an event

Great event design means doing your brand justice. SalesforceIQ's Camellia Beigh shares what she recently learned from designing the product showcase space at Dreamforce.

New Digital Wristband Measures Crowd Reaction at Events -- At Pepsi's party at South by Southwest, a leaderboard showed which guests were dancing the most based on data transmitted by their Lightwave wristbands.

14 Welcome Gifts for Conference Attendees