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This year’s Games of the XXXI Olympiad will find marketers vying in a media landscape that’s very different from the 2012 games in London.

Apple’s social sharing power is dropping. Unruly, which tracks the social sharing of video ads, found that Samsung Galaxy s4 commercials are being shared on platforms like Facebook and Twitter eight times more than Apple’s iPhone 5 ads. Even more revealing are the stats comparing shares of Apple’s iPhone 5 ads with its previous iPhone 4S ads. One in ten people who viewed iPhone 4s commercials shared them, whereas only one in 56 people who viewed iPhone 5 commercials shared them.

Windows Phone and Android vault ahead in smartphone market share

Losing 80% of mobile users is normal, and why the best apps do better | Andrew Chen | LinkedIn

Major Mobile Milestones in May: Apps Now Drive Half of All Time Spent on Digital - comScore, Inc

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