Interesting conceptual use of typography. Set vertically with red highlight and placed over the person's eye, it functions pictographically as dripping blood, with the white highlighted text as a needle. Art-historically, it visually relates to El Lissitzky's "Beat the Whites with the Red Wedge".
Even though I am not a big fan of Times New Roman. I really like the used the typography placement in this piece. It is a very clean layout, but it is also visually interesting. The font is Times New Roman. created by Victor Lardent at the English branch of Monotype. awesome use of letters as object and text block of information.