This ad uses visual hierarchy very well. The text gets smaller and begins to change the further it gets down the ad. I also like the use of white with the background and the woman's clothing. It contrasts well with the text.
I chose this ad because it is a good example of how to properly layout an advertisement with a lot of text. I always struggle when I can't use less than 10 words. This ad has wonderful alignment and visual hierarchy. I like the subdued color scheme as well as the use of the two photos: they are relevant and help understand the purpose of the ad without distracting from it. This is also a good way to use a photo without making it the entire background.