This advertisement effectively gives a lot of information without making the ad seem cluttered. It shows what the company does, what kind of events they sell tickets for, and their contact info without covering the page in text.
This ad uses visual hierarchy very well. The text gets smaller and begins to change the further it gets down the ad. I also like the use of white with the background and the woman's clothing. It contrasts well with the text.
The choice of the typeface used in this ad was well thought out. They used the Star Wars font so that people would think of Star Wars when they saw the ad, and then expect to hear some songs from Star Wars at the event. They did a great job of making all of the content in the ad relevant to the event.
Masculine example: This banner is very neutral but I do believe there it is more aimed at males than females. The black background against the white writing has great contrast. I love the simplicity and the alignment of the type. I think is a good design because there is good intentional blank space, its makes the eyes focus on the one aspect of the banner which is the message they are trying to advertise.
This ad is an example of a fear appeal. This is a fear appeal because it is an attempt to scare people into changing their attitudes by showing negative consequences that will occur if they do not comply with the message recommendations. In this case, it is texting and driving.
I chose this ad because it is a good example of how to properly layout an advertisement with a lot of text. I always struggle when I can't use less than 10 words. This ad has wonderful alignment and visual hierarchy. I like the subdued color scheme as well as the use of the two photos: they are relevant and help understand the purpose of the ad without distracting from it. This is also a good way to use a photo without making it the entire background.