Maybelline advert c1970s Formulations included pressed powder, liquid and creams. Eye crayons, shaped like a kid’s crayon, were available from Max Factor, Boots 17, Natural Wonder and others all having a range. Compacts consisting of several colours were also available
Too Faced Natural Eye Collection: I have this palette and I love how I can use all kinds of neutral eye shadow ideas :) some are matte and some are shimmery but the ones that are shimmery look beautiful! not kid like.