The ego-based human perception of insects and even most animals is that they are emotionless creatures that have no unique or distinct personalities within their own species. However, new studies have shown that even cockroaches have unique personalities.
The New Alchemy: How Self-Healing Materials Could Change the World | Scientists are cooking up asphalt, concrete, and metals that heal themselves. That means smarter and stronger infrastructure—and just a dash of magic. [New Materials:
Though the old serif logo had a "scholarly" feel which correlates with the purpose of a search engine. That said, I think the new sans serif logo is much better because it is more modern/forward looking which better encompasses Google's wide breadth (maps, chrome, mail, docs, etc).
Scientists Create Artificial Retina Implant That Could Restore Vision to Millions