emotional response we experience from colors is due to nature or nurture (or both), the fact still remains that it does occur and using colors as a means to convey a message does work. (Just ask any marketing agency.)
I love Matt Damon's take on the franchise: "(On James Bond) He's repulsive. Bond is an imperialist, misogynist, sociopath who goes around bedding women and swilling martinis and killing people. The movies have a formula, they stick to it, and it makes them a lot of money. They know what they are doing and they're going to keep doing it."