I often find myself going through this thought process when I'm shopping. As I am aware of marketing strategies and their aims, I try to see past the want they are trying to create. Most of the things I chose to spend my money on like clothes, make up ect. I don't need. My life will not be hugely affected if I chose to buy them but I start to imagine what it would be like to own these items and this is what ultimately makes me buy them.
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These Nike products make me feel as if i belong to the group of people that do exercise and go to the gym or the group that does yoga. This is in part because Nike is a brand affiliatef with athletes and also the products' inherent design are sports clothing. In other words, clothes to exercise or do yoga, etc.