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Pep Up Your Meals With Potato Chips!  Put them in your pie crusts and waffles!  (1957)

Front and back covers from a promotional cooking pamphlet published by Wise Potato Chip Co. I like getting to see the vintage packaging, but I think I'll pass on crumbling chips into my waffles and piecrust, Thanks.

https://flic.kr/p/DAgsKP | 1964 Food Ad, Campbell's Bean with Bacon Soup, "Working Man's Lunch" | Caption and tagline: "A working man's lunch should work for him: Hefty Bean with Bacon Soups helps make a sandwich a meal. They always eat better when you remember the soup."  Published in Saturday Evening Post, November 7, 1964, Vol. 237, No. 39  Fair use/no known copyright. If you use this photo, please provide attribution credit; not for commercial use (see Creative Commons license)...

https://flic.kr/p/DAgsKP | 1964 Food Ad, Campbell's Bean with Bacon Soup, "Working Man's Lunch" | Caption and tagline: "A working man's lunch should work for him: Hefty Bean with Bacon Soups helps make a sandwich a meal. They always eat better when you remember the soup." Published in Saturday Evening Post, November 7, 1964, Vol. 237, No. 39 Fair use/no known copyright. If you use this photo, please provide attribution credit; not for commercial use (see Creative Commons license)...

https://flic.kr/p/c1hv4f | "Time-Saving Meals" (2), 1954 | Menu: Cheeseburgers Minute Rice Green Beans Pimento Mixed Green Salad Frozen Brownies With Marshmallow Sauce  Cheeseburgers on rice.  Oh-kay.  I think Minute Rice is the only brand name mentioned in the recipes.  I smell a payoff.  Also, those have to be the least appetizing-looking string beans in history. :/

https://flic.kr/p/c1hv4f | "Time-Saving Meals" (2), 1954 | Menu: Cheeseburgers Minute Rice Green Beans Pimento Mixed Green Salad Frozen Brownies With Marshmallow Sauce Cheeseburgers on rice. Oh-kay. I think Minute Rice is the only brand name mentioned in the recipes. I smell a payoff. Also, those have to be the least appetizing-looking string beans in history. :/

https://flic.kr/p/c1hvko | "Time-Saving Meals" (6), 1954 | Menu: Orange Pork Chops Cheese Potatoes Peas and Carrots Tomato Aspic Rye Rolls Raspberry Mold  There's tons of other recipes that didn't get photographed.  Even some chronically under-seasoned fish, creamed cauliflower, and sweet-sour spinach.  And now I think I need a bottle of whiskey, too.

https://flic.kr/p/c1hvko | "Time-Saving Meals" (6), 1954 | Menu: Orange Pork Chops Cheese Potatoes Peas and Carrots Tomato Aspic Rye Rolls Raspberry Mold There's tons of other recipes that didn't get photographed. Even some chronically under-seasoned fish, creamed cauliflower, and sweet-sour spinach. And now I think I need a bottle of whiskey, too.

https://flic.kr/p/bAW9My | Armour Canned Meat Ad, 1953 | "For a hot supper cut a loaf of Treet into 8 slices and fry in a little Cloverbloom Butter. Serve with your favorite hot potato salad. If you're going to have a cold supper, be sure both the Treet and the salad are well chilled before serving!" Apparently it was 1950s law that your whole meal was confined to a single platter, which could only maintain one temperature. (Or the universe would explode or something.) So... y...

https://flic.kr/p/bAW9My | Armour Canned Meat Ad, 1953 | "For a hot supper cut a loaf of Treet into 8 slices and fry in a little Cloverbloom Butter. Serve with your favorite hot potato salad. If you're going to have a cold supper, be sure both the Treet and the salad are well chilled before serving!" Apparently it was 1950s law that your whole meal was confined to a single platter, which could only maintain one temperature. (Or the universe would explode or something.) So... y...

Centennial Baking Book (5), 1947 | "...Waffles may be plain … | Flickr

Waffles may be plain or the fancier variety suitable for dessert. For a delicious main luncheon or supper dish, try serving creamed chicken, fish, or eggs over hot waffle quarters!

I love household guides from this era. Especially house wife guides, there are some treasures out there! Plus the guy on the cover is holding the book... infinite cook book cover.

The Meals-For-Two Cookbook~ I love household guides from this era. Especially house wife guides, there are some treasures out there! Plus the guy on the cover is holding the book.

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