Juice Served Here was started by Greg Alterman and Alex Matthews whose desire was to create "more than just a juice company." The idea behind the juice was to keep it raw, organic, and cold-pressed. The juice is served fresh, clean and simple. It complements a store front that is warm, inviting and just a place that people would want to hang out. Each bottle features a clean white label with with a series of numbers that identify the flavor of each juice.