Crafting your own identity as a branding agency can pose a mammoth challenge. The naming process for Fable&Co. focussed on how we capitalise on design to simplify often complex business propositions. In a commercial sense, we refer to mor
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I enjoy the contrast of the black text. It is also interesting how a part of letter “m” flies away like a free bird symbolizing freedom. The proximity of the bird makes it clear it is still the letter M while creating meaning behind the logo.
How to Choose a Colour Scheme (When You're not a Designer