There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
I like this design because it is very creative funny with the word play. The font is easy to read and it caught my attention with the red dot. The design is not cluttered. The message is easily received with one word.
Comment: "USA" made to look like the American Flag. I've actually seen this style of writing in art pieces that a foreign-exchange student from Panama gave to my family when he stayed with us. There is probably no connection though