These trucks are a great example of how to push traditional advertising and make it something fresh and eye-catching. I think this might be concept work rather than actual ads, but the idea could be a great way to utilize semis, buses, and more.
Caribou Coffee launched new hot breakfast sandwiches. The Colle+McVoy agency created ovens out of transit shelters, including real heat to showcase their new menu items. This was especially beneficial during wintertime in Minnesota. This company goes above and beyond to introduce their product in such an innovative and interactive way.