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Friends with Benefits: How social partnerships affect brand engagement

Audience Engagement in Social Media - Free eBook

My best friend is a guy. We say we love each other, we text everyday, we care about each other, and we talk about weird things.

this is probably why i have very few friends, or rather few good friends.

Creating & Engaging Online Communities

How Students Benefit From Using Social Media

Alan Brown article on Audience Engagement

Audience engagement and Distribution Model