The dark ribbon design contrasts the white background letting it be a good use of a negative space title. Below are the dishes and lighter descriptions. The pattern of organization allows for the menu to be easily navigated.
✣ STATIONARY ✣ ILLUSTRATION ✣ This is great because the printed folded wrap can be done without a die-cut (just angle-cut the sides on a standard cutter). Die-cut anything is budget death. And it's a beautiful innovative design w/o being over the top.