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System 1 and system 2 thinking. Kahneman. Behavioural economics

Plans are great, but missions are better. Missions survive when plans fail, and plans almost always fail. - Seth Godin

A value proposition is where your company’s product offer intersects with your customer’s desires. It’s the magic fit between what you make and why people buy it. Your value proposition is the crunch point between business strategy and brand strategy. When you’re starting a new project or a new company you need quick and dirty … Continue reading Value Proposition Canvas Template

You Can Learn Anything | Khan Academy AWESOME video to pair with the book Growth Mindset in the Classroom!

Brand Positioning; Brand Essence | Brand Focus Workshop

Strategic Foresight :: Strategic Foresight seeks to relate insights derived from environmental intelligence to their application within the context of business strategy, in order to enhance operations, profitability and competitive advantage.

Where I think Design Thinking fits.

Brand Essence Construct - Via: I heart brand