Pinterest • The world’s catalogue of ideas

Explore Beer Bottle Design, Bottle Designs and more!

Each bot­tle fea­tures a pop­u­lar folk tale from Sweden. Ranging from murky mer­maids to ter­ri­ble trolls, these mytho­log­i­cal char­ac­ters are always up to no good — prey­ing upon trav­el­ers lost in the wild. The project was art directed by Paul Kepple of Headcase Design.

I think it's nice when some of the product information can be hand-written onto the label. It seems to send a real signal of quality, by highlighting the hand-crafted process.