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Each bot­tle fea­tures a pop­u­lar folk tale from Sweden. Ranging from murky mer­maids to ter­ri­ble trolls, these mytho­log­i­cal char­ac­ters are always up to no good — prey­ing upon trav­el­ers lost in the wild. The project was art directed by Paul Kepple of Headcase Design.

I think it's nice when some of the product information can be hand-written onto the label. It seems to send a real signal of quality, by highlighting the hand-crafted process.

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