The Niagara Hudson Building in Syracuse is an outstanding example of Art Deco architecture and a symbol of the Age of Electricity. Completed in 1932, the building became the headquarters for the nation’s largest electric utility company and expressed the technology of electricity through its modernistic design, material, and extraordinary program of exterior lighting.
Targeting: we will target those segments proposed through advertising and social media. For the behavioural segment, we will focus more on the values of our company and emphasise the environmentally friendly aspects Beam has to offer. For the benefit segment we will focus our ads on the convenience of the product and Beam's practicality.